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Emerge Canada Inc. Emerge Canada Inc.
  • About
    • Our Team
    • Our Story
    • Regulatory Documents
  • Products
    • Emerge ARK ETFs
      • EARK – Emerge ARK Global Disruptive Innovation ETF
      • EAGB – Emerge ARK Genomics & Biotech ETF
      • EAUT – Emerge ARK Autonomous Tech & Robotics ETF
      • EAFT – Emerge ARK Fintech & Biotech ETF
      • EAAI – Emerge ARK AI & Big Data ETF
      • EAXP – Emerge ARK Space Exploration ETF
    • Emerge ARK Mutual Funds
      • Emerge ARK Global Disruptive Innovation ETF
      • Emerge ARK Genomics & Biotech ETF
      • Emerge ARK Autonomous Tech & Robotics ETF
      • Emerge ARK Fintech & Biotech ETF
      • Emerge ARK AI & Big Data ETF
      • Emerge ARK Space Exploration ETF
    • Emerge EMPWR ETFs
      • EPWR – Emerge EMPWR Unified Sustainable Equity ETF
      • EPCA – Emerge EMPWR Sustainable Dividend Equity ETF
      • EPZA – Emerge EMPWR Sustainable Global Core Equity ETF
      • EPCH – Emerge EMPWR Sustainable Emerging Markets Equity ETF
      • EPGC – Emerge EMPWR Sustainable Select Growth Equity ETF
    • Emerge EMPWR Mutual Funds
      • Emerge EMPWR Unified Sustainable Equity ETF
      • Emerge EMPWR Sustainable Dividend Equity ETF
      • Emerge EMPWR Sustainable Global Core Equity ETF
      • Emerge EMPWR Sustainable Emerging Markets Equity ETF
      • Emerge EMPWR Sustainable Select Growth Equity ETF
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Mar 07

The Great Wealth Transfer: Women are Taking Center Stage

  • March 7, 2023
  • Blogs
Here’s what you need to know about the great wealth transfer, its importance, and how women can take the reins to leverage their financial power. 

In celebration of International Women’s Day, we wanted to offer a look ahead to what the future of finance can be with women at the forefront. The day marks a call to action for accelerating women’s equality and empowerment in investing. The opportunities for women have been relatively few and far between. In the 18th century, women could not even own property, let alone invest. Fast forward to today, women are starting their investment firms and obtaining C-Suite positions. As more women come into wealth and gain power, it will no longer be business as usual. 

 

The Great Wealth Transfer

This unpredicted shift will largely be due to the Great Wealth Transfer. An increasingly popular new phrase signifying a profound change in the wealth management landscape towards women in the next decade. According to a 2020 McKinsey research, women are poised to inherit a large share of the $30 trillion, especially among baby boomers. The transfer will make women the most influential client segment in wealth management.

 

As the shift takes hold, widows and daughters will inherit and become responsible for large amounts of wealth, and the industry must catch up with the other half of the population. To do this, women must start taking control of their finances and invest, invest, invest! The success in the next decade of the wealth and investment management industry relies on their ability to bridge the gap between current practices dominated by men and the goal-and community-oriented practices women seek.

 

Here’s what you need to know about the great wealth transfer, its importance, and how women can take the reins to leverage their financial power. 

 

Women Are Building Wealth Too

Despite the gender pay gap – 82 cents for every dollar men earn. Women are attaining roles that put them in a position to control much more than their household budget. Women are becoming leaders at increasing rates allowing them to take complete ownership of their finances. 49 percent of new businesses in the US in 2021 were started by women, up from 28 percent in 2019. Similarly, women in corporate America are steadily climbing the ladder. 44% of companies in 2019 had three or more women in their C-suite, an increase from 29 percent in 2015. Whether they inherit or generate their wealth, financial services firms need to understand how to serve and appeal to women. It will no longer be a ‘nice to have’ but rather a prerequisite for success. 

 

Women seek financial advisors willing to build authentic, trustworthy relationships. They want someone willing to listen, answer their questions, and educate and inform them without being condescending. While performance matters to women, they also want their advisors to provide a holistic approach by considering a woman’s family and caregiving needs. Most women also prefer to work with women advisors, but finding one isn’t easy. Women only account for an estimated 15-20 percent of financial advisors in the U.S. and slightly higher in Canada at 23 percent. 

 

The reality is money talks – as women’s net worth increases, it will be impossible to ignore their needs. 

 

Women Invest Differently 

For good reason, women tend to have a more complicated relationship with money than men, which trickles into their approach to investing. On average, women live longer and need money for longer, and are more likely to make less money throughout their careers.

 

Women’s risk tolerance tends to be lower than men’s, and they tend to build the framework for their decision-making on family and relationships. As you can see, women face more consequences for bad investment decisions. Only 9 percent of women reported having a high or very high-risk tolerance, compared to 42 percent that stated they have a low-risk tolerance. This is not to say that women don’t make sound investment decisions. On the contrary, women tend to be more patient and less likely to make impulsive investment decisions.

 

As women take charge of their wealth creation, wealth management must approach their needs as investors differently. This is why we at Emerge created EMPWR. This program highlights high-caliber women investment managers and provides them with the agency to construct investments based on their values. All five of the EMPWR ETFs are fully developed and run by women. The ETFs also have a stringent sustainability overlay to ensure high ethics with our investment practices. 

 

Biggest Opportunity for Financially Successful Women

Although women are more educated and successful than ever, they tend to take a passive approach to their finances. The gender investment gap results from society’s cultural failure rather than a systemic issue. Women’s understanding of their cultural position in society has shaped their understanding and perspective on money. Women are more focused on saving and investing money back into their families.

 

The most significant opportunity for financially successful women is education. Women coming into wealth have the opportunity to get off the sidelines and start actively making financial decisions that will build long-term wealth. 

 

Emerging Opportunities for Women in Wealth Management

It is more important than ever for wealth management firms to focus on gender diversity as well as contribute and consider women’s unique financial needs and goals. With more women gaining access to great wealth, it’s vital for firms to not only ensure profitability but to understand and reflect their needs on a more holistic level. This means firms need to hire and obtain more women financial advisors proactively.

 

At Emerge, we take it upon ourselves to provide a space where women investment managers can not only showcase their investing talents but also with opportunities to grow. We want to ensure that we offer a diverse roster of women portfolio managers based on values that reflect the needs of women.

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SAVE & ACCEPT
Anitha Anumala
Operations Analyst
aanumala@emergecm.ca

 

Anitha is a CSC and CPM certified finance professional, and has completed her Masters from Osmania University as a finance major. Prior to joining Emerge, Anitha worked for TD Waterhouse as an Investment Representative, completing unsolicited client orders and helping clients with their registered plans, including their RRSPs, TFSAs, RDSPs and RESPs. Outside of work, Anitha like exploring new places around Toronto, watching documentaries, spending time with close ones, and experimenting with various cuisines.

 

SOPHIE MASSON
Marketing Associate

 

Sophie is a Marketing Associate at Emerge. She graduated Magna Cum Laude from McGill University and holds a bachelor’s degree in English Literature. Prior to working at Emerge, Sophie completed a marketing internship in the Fintech industry. In her free time, Sophie enjoys reading at various coffee shops, working out, and exploring the city of Toronto

 

Darren Gazdag
Director of Business Development,
Eastern Canada
dgazdag@emergecm.ca
P: (437) 826-7486

 

Darren has spent his 20+ year career developing, building and growing strategic relationships within the financial service industry. A charismatic leader with a proven track record of onboarding and partnering with Advisors and creating lasting relationships. Darren’s deep experience with asset managers, independent wealth managers, and some of Canada’s biggest financial institutions extends from front line client facing roles to the senior management.

With strong leadership skills, excellent product knowledge and a consultative selling approach, Darren brings a proven ability to drive the company’s ongoing expansion efforts.

At Emerge Canada, Darren is responsible for working with advisors and financial professionals across Canada and providing them with solutions to meet the needs of their clients.

 

AVIPSHA MITRA
VP of Product Development & Risk
amtira@emergecm.ca
437-253-0594

 

Avipsha Mitra is the Vice President of Product Development and Risk Management at Emerge Canada Inc. Avipsha has over 13 years of experience in the financial industry.

Prior to joining Emerge Canada, she worked at The Northern Trust Company where she held various leadership positions and worked with institutional investors and asset managers, globally. Her experience spans across client servicing and product solutioning, managing operations and financial accounting.

Avipsha completed her Bachelor’s degree as well as Masters in Accounting and Finance from Indian Institute of Management, Kozhikode. She has also advanced her education on Design Thinking – Innovation of Products and Services from Massachusetts Institute of Technology.

Avipsha enjoys travelling and high altitude trekking. She has successfully  completed five treks in the Himalayan region.

 

Todd Riley
Director of Investment Management Services,
Western Canada
triley@emergecm.ca
P: (236) 259-4056

 

Todd Riley is a seasoned professional with over 25 years in the financial industry. He started his career at BMO Nesbitt Burns in Vancouver and went on to work as a VP of Sales and Marketing for several Mutual Fund companies as well as one of the oldest Venture Capital firms in technology startups. Todd has completed the Canadian securities course as well as the Conduct and handbook course, the Mutual Funds course. Todd is a graduate of both Concordia University and the Sauder School of business with a diploma as a Mortgage Broker. Todd is an avid skier in the winter on the slopes as well as a water skier in the course in the summer. Todd and his wife Maureen live in BC spending time with their kids and long walks with our two Aussi Shepheard.

 

Andrew Hungerbuhler
Director of Business Development,
Eastern Canada
ahungerbuhler@emergecm.ca
P: 514-868-8551

 

Andrew is senior sales executive leveraging diverse experience of over 25 years in global asset management, mentoring sales teams, empowering investment advisors to increase risk-adjusted returns and ultimately increase the company’s market share. An entrepreneurial mindset, with experience initiating, heading and managing an investment wholesaling firm for 7 years. In depth understanding of Private Equity, Hedge, Venture Capital, ESG, Emerging Markets, ETF’s,  Private Debt, SMA strategies and the rigor needed to manage a sales territory within a global investment  company. Outstanding communicator; committed to turning problems into solutions  combined with a pedagogical “Teach to Teach” approach to capacity development.  A collaborative leader driven to equip advisors with unique sales strategies to help them sign high net worth clients and providing the necessary tools to achieve their goals and ultimately helping the end user achieve their investment goals.  Andrew is based in Montreal, Canada, speaks English and French and covers Eastern Canada from Ottawa to the Maritimes

Hoyt Lui
Operations Analyst

 

Hoyt Lui is the Operations Analyst at Emerge Canada Inc. Prior to joining Emerge, Hoyt conducted various quantitative projects to create trading and investing strategies. Before then, he worked at Scotiabank Global Banking and Markets, supporting P&L analysis, balance sheet reconciliation and settlement of securities in the bank’s global investment portfolios.

Hoyt received his Master of Finance from Queen’s University, and a BA in Economics from the University of Waterloo. He spends his spare time enjoying outdoor activities with his friends and family, working out at the gym, and geeking out over his next big projects.

 

Vanessa Ho
Sales Director, Ontario
vanessaho@emergecm.ca

 

Vanessa has prior institutional experience at Goldman Sachs and high net worth private banking experience at Credit Suisse. She understands the challenges that advisors face in the constantly changing macroeconomic landscape, and services and supports investment advisors and portfolio managers in Ontario and Quebec to grow their business.

Mackenzie Wood
Advisory Services Manager

 

Mackenzie Wood is the Advisory Services Manager at Emerge. Mackenzie joined the Emerge team in June 2019. Prior to joining Emerge Mackenzie graduated Magna Cum Laude from Buffalo State College where he achieved a Bachelor of Science degree in Economics with a concentration in Finance. As an international student from Ontario, Canada, he played for four years for the Buffalo State Men’s Ice Hockey team. Mackenzie was honored as the 2019 Male Scholar-Athlete of the year and was also nominated to The State University of New York Athletic Conference Men’s Ice Hockey All-Conference Team in 2019. Mackenzie now lives in Buffalo, NY, and often visits family in Simcoe, Ontario.

Allison Langley
Marketing Manager
alangley@emergecm.ca

 

Allison Langley is the Marketing Manager at Emerge. Allison joined the Emerge team officially in June of 2018. She has spent the summers working at Emerge since its inception; supporting advisors, attending conferences and contributing to the founding of the firm. Prior to joining Emerge Allison achieved a Bachelor’s of Science in Biology from Loyola University Maryland where she was the recipient of the Presidential Scholarship, Head Music Director of WLOY Loyola Radio and a member of the women’s rowing team. Allison has dedicated much of her summers to Erie County Medical Centre where she was a research volunteer in the Head & Neck Oncology and Plastics Department. Allison splits her time between Toronto and Buffalo while spending time with her dog, Annie.

Lisa Lake Langley
President, CEO & Founder
llangley@emergecm.com

Lisa Lake Langley is the CEO & President of Emerge Canada Inc. Lisa has over 30 years of investment management industry experience. Prior to founding Emerge, Lisa has worked globally in the financial industry, she worked for over 20 years in Toronto as the President and COO of First Asset Advisory Services where she raised over a billion in assets, and successfully sold the company. She then continued on to work with the Investment Industry Regulatory Organization of Canada (IIROC) as the Vice President of Member Services. Following this Lisa became the Managing Director of Global Product Development for Alliance Trust in Scotland. Lisa then moved back to the United States where served as the COO and Partner for Sandhill Investment Management in Buffalo, NY. She founded Emerge to provide global support to investment managers.

Currently the only female majority owner of a fund/ETF company in Canada, Lisa Langley was named ‘CEO of the Year’ by the 2021 Wealth Professional Awards (WPAs).

She graduated with a BA in Finance from Loyola University Maryland and received her Executive MBA from Kellog-Schulich School of Business Program.

Maha Waseem
Marketing Coordinator

 

Maha likes to call herself an avid researcher and a lover of all things marketing. She holds a Master’s in Management with a focus on Marketing from Ryerson University and a Bachelor’s in Advertising, PR and Media from Middlesex University. Prior to joining Emerge, Maha worked in the education sector as a researcher and a marketer. She also creates marketing content for agencies on a freelance basis. In her free time, Maha enjoys spending time in the great outdoors, catching up with loved ones, and experimenting in the kitchen.

 

MOHAMMAED UJJAINWALA
Operations Analyst


Mohammed is a CFA charterholder and a certified FRM. He has his Bachelors and Masters in Commerce from Mumbai University. Prior to joining Emerge, Mohammed worked with with Fairstone Financials as a Sr. Financial Analyst and with Morgan Stanley’s Product Control Team where he analyzed the drivers of P&L and performed attribution analysis of portfolios. He also worked at SS&C GlobeOp’s where he performed valuations and independent price verifications of OTC Derivatives for Hedge funds.
Mohammed loves travelling and adventure sports, is a self-proclaimed foodie and enjoys spending time with friends and family.

Desmond Alveres
CFO & Director
dalvares@emergecm.com

MBA Finance, Accounting & Strategy, Schulich School of Business, Toronto

BEng Mechanical Engineering, Queen Mary College, London University, UK

Chartered Professional Accountant, Certified Management Accountant (CPA, CMA) with the Chartered Professional Accountant of Ontario

Chartered IT Professional (CITP), Member of British Computer Society (MBCS) with the Chartered Institute for IT

Desmond Alvares is the CFO & Operations Managers at Emerge Canada Inc. Desmond joined Emerge in December 2018. Desmond Alvares’ career spans well over 30 years. Desmond has held senior leadership roles in; KPMG Risk and Resilience Advisory, Investment Industry Regulatory Organization of Canada (IIROC), Investment Management (Private Banking, Investment Banking, Brokerage Houses, Wealth Management and Mutual Funds), Insurance and Retail (Branch Banking, Electronic Banking, Commercial and Personal Loans, Credit Cards, Mortgages). Desmond is a Finance, Operations and Information Technology professional with experience in Business, Project and Finance Management. He received a degree in Mechanical Engineering from Queen Mary College, London University and then received his MBA in Finance, Accounting & Strategy from the Schulich School of Business in Toronto. Desmond currently resides in Toronto with his family.